A Roadmap to Improving Ocean and Coastal Health
How The Hospitality Sector is Helping To Develop Coastal Resilience
As a member of the Sustainable Markets Initiative’s Hospitality and Tourism Task Force, Iberostar is committed to using the strengths of tourism and the private sector’s ability to accelerate and scale solutions for the ocean’s biggest challenges. Since 2020, the company’s Wave of Change movement has been dedicated to promoting responsible hospitality in coastal areas, and this report addresses the third of their “Wave of Change” strategy’s five long-term commitments: ecosystems improving in ecological health.
"This commitment responds to the increased global concern for the health and wealth of the ocean as well as the coastal communities that depend on it. With more than 80% of Iberostar’s hotels located in coastal areas, coral reefs and other ecosystems such as seagrass, mangroves, dunes, and salt marshes play a pivotal role in the protection and provision of services in our destinations and to our hotels and people."
"The ocean and its coasts host complex ecosystems that provide invaluable services to humanity and directly contribute more than 1.5 trillion US$ a year to the global economy (OECD). The ocean plays a fundamental role in addressing climate change through the uptake and redistribution of heat and carbon dioxide."