Making Meaningful ESG claims
Howgood explores how data transparency can demonstrate good Environmental, Social, and Governance
As concerns regarding climate change and sustainability become increasingly influential in consumer decision-making, many are turning to organic products and other environmentally-friendly or health-conscious options.
However, with the rise of greenwashing and misleading green claims, consumers are becoming more sceptical about the authenticity of on-pack declarations, even government-regulated ones like USDA Organic. For example, a recent global sweep from the International Consumer Enforcement Protection Network revealed that 40% of online green claims could be misleading.
This whitepaper, Making Meaningful ESG Claims in the Age of Greenwashing explores the importance of end-to-end supply-system transparency and ingredient-level impact data and how businesses can effectively leverage this information to demonstrate their commitment to sustainability and win over the loyalty of eco-conscious consumers.