Regenerative Agriculture Framework
McCain outlines how they are implementing regenerative agriculture practices across their potato crop
McCain defines regenerative agriculture as an ecosystem-based approach to farming that aims to enhance farm resilience, crop yield, and quality by improving soil health and water quality, optimizing water use, enhancing biodiversity, and reducing the impact of synthetic inputs.
In McCain's Regenerative Agriculture Framework, the company outlines its goal to enhance farm resilience in alignment with its Smart & Sustainable Farming commitments across four key impact areas: improving soil health, increasing water use efficiency, enhancing biodiversity, and reducing climate impact (greenhouse gas emissions).