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The Story So Far

Celebrating five years of the SMI

"To guarantee our future, we have no other choice but to make each choice count."

In January 2020 His Majesty King Charles III, then The Prince of Wales, announced the Sustainable Markets Initiative at Davos. Five years later, this compelling vision has grown into the world's 'go-to' private sector organisation accelerating the sustainable transition.

The SMI's guiding mandate is the Terra Carta – a set of principles putting Nature, People and Planet at the heart of global value creation. How does this roadmap inspire meaningful action and change? To find out, let's take a look at the story so far.

This film was produced by RE:TV and screened at the Terra Carta Roundtables & Exhibition at Hampton Court Palace on 11th March 2025.

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The Time To Act Is Now

The Time To Act Is Now

Addressing the climate crisis to create a sustainable future for people and planet

Terra Carta

Terra Carta

Harnessing the power of business to drive a sustainable recovery plan for Nature, People and Planet

Reimagining Business

Reimagining Business

Combining the power of nature with the resources and innovation of the private sector.

The Speeches

The Speeches

Five decades of speaking up for the planet - revisited by actors and activists

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